Executive pampering - More men are taking time out for a little relaxtion and spending more time at the spa.

June 2001 - Mississauga - For executive, Peter MacGillivray, spa visits are some of the few times he takes to truly relax. "It's about looking healthy and feeling great, says Peter, President and Creative Director of Loofah Communications. "In order to have a high-speed life, you have to have some balance. I'm a big believer in taking time to pamper myself. If I don't no one else will." Peter adds, "Appearance is very important for business. It shows you are paying attention to the details."

A growing number of men are turning to upscale salons and spas for increasingly indulgent services. Not only moisturizing the skin, but also evebrow tweezing and eyelash tinting, face exfoliation and waxing unwanted body hair. "It seems that more and more men are considering the possibilities of spa services at many levels." says Gloria Lipp-Stamp, Owner and Manager of the Village Spa. "Men are waking up up to the idea of allowing themselves to be pampered. It's less of a stigma these days." Adding, "A number of factors are fuelling the male narcissistic trend. For example, the long stock-market boom raised affluence and allowed executives to spend lavishly on themselves. Furthermore, today's increasingly competitive business environment makes a polished image even more valuable as tool for the well-rounded executive."

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